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Collection: J-Beauty

Discover authentic J-Beauty products at W cosmetics, with their original formulations. Shop premium Japanese skincare, Japanese makeup, Japanese hair care, and beauty essentials from some of Japan's most trusted and iconic beauty brands.

J-Beauty is renowned for its minimalist routines, advanced technology, and high-performance formulas that focus on long-term skin health and effortless beauty. Explore Japanese cleansers, lotions, essences, sunscreens, makeup, hair treatments, and skincare favourites designed to hydrate, protect, and nourish the skin. From everyday essentials to cult-favourite products, our curated collection showcases the best of Japanese beauty innovation.

Whether you're looking for gentle skincare, effective sun protection, salon-quality hair care, or high-quality Japanese cosmetics, W cosmetics offers a wide range of authentic J-Beauty products available online in Australia. Shop Japanese beauty products and experience the quality, innovation, and results that have made J-Beauty a global beauty phenomenon.

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763 products

Kao Megrhythm Good Night Steam Patch 12pcs

Women's Essentials

Kao Megrhythm Good Night Steam Patch 12pcs

Regular price $24.00
Sale price $24.00 Regular price
LuLuLun Face Masks One Night Rescue Glowing Skin 1 sheet x 5 pouches

Sheet Mask

LuLuLun Face Masks One Night Rescue Glowing Skin 1 sheet x 5 pouches

Regular price $20.00
Sale price $20.00 Regular price
Kao Cape Soft Hair Spray Slightly Fragrant 180g

Hair Styling

Kao Cape Soft Hair Spray Slightly Fragrant 180g

Regular price $14.00
Sale price $14.00 Regular price
Ishizawa Keana Nadeshiko Baking Soda Moist Peeling 200ml

Exfoliators/Scrubs

Ishizawa Keana Nadeshiko Baking Soda Moist Peeling 200ml

Regular price $36.00
Sale price $36.00 Regular price
Kao Curel Moisture Lotion III Enriched 150ml

Toner/Lotion

Kao Curel Moisture Lotion III Enriched 150ml

Regular price $35.00
Sale price $35.00 Regular price
Canmake Marshmallow Finish Powder ~Abloom~ 02 Sakura Tulle Refill

Powder/Pact

Canmake Marshmallow Finish Powder ~Abloom~ 02 Sakura Tulle Refill

Regular price $16.00
Sale price $16.00 Regular price
Kose Softymo White Cleansing Oil 240ml 2024 version

Makeup Remover

Kose Softymo White Cleansing Oil 240ml 2024 version

Regular price $15.00
Sale price $15.00 Regular price
Meishoku Acne Essence 15g

Essence/Serum

Meishoku Acne Essence 15g

Regular price $16.01
Sale price $16.01 Regular price
Meishoku Placenta Whitening Lotion 180ml (1570805252138)

Toner/Lotion

Meishoku Placenta Whitening Lotion 180ml

Regular price $20.00
Sale price $20.00 Regular price
Kao Risesshu 24 Hours Deodorant Spray 370ml

Household Essentials

Kao Risesshu 24 Hours Deodorant Spray 370ml

Regular price $9.90
Sale price $9.90 Regular price
Elixir Day Care Revolution Tone Up + aa 35g

Primer

Elixir Day Care Revolution Tone Up + aa 35g

Regular price $46.00
Sale price $46.00 Regular price
Canmake Petit Palette Eyes Matte Type

Eyeshadow

Canmake Petit Palette Eyes Matte Type

Regular price $20.00
Sale price $20.00 Regular price
Canmake Glow Fleur Cheeks 17 Strawberry Milk Fleur

Blusher/Highlighter

Canmake Glow Fleur Cheeks 17 Strawberry Milk Fleur

Regular price $18.00
Sale price $18.00 Regular price
Ma & Me Latte Shampoo 490ml

Shampoo

Ma & Me Latte Shampoo 490ml

Regular price $18.00
Sale price $18.00 Regular price
Momo Puri Moist Barrier Cream 80g

Cream

Momo Puri Moist Barrier Cream 80g

Regular price $26.00
Sale price $26.00 Regular price
SANA Soy Milk Brightening Foaming Face Wash 200ml

Facial Cleanser

SANA Soy Milk Brightening Foaming Face Wash 200ml

Regular price $18.00
Sale price $18.00 Regular price
Naris Moischarge All In One Moisture Essence 500ml

Toner/Lotion

Naris Moischarge All In One Moisture Essence 500ml

Regular price $15.00
Sale price $15.00 Regular price
Meishoku C vita Concentrated Serum 30g

Essence/Serum

Meishoku C vita Concentrated Serum 30g

Regular price $38.00
Sale price $38.00 Regular price
Canmake My Tone Couture

Blusher/Highlighter

Canmake My Tone Couture

Regular price $8.00
Sale price $8.00 Regular price
Canmake Mellow Dew Lip Mask

Lip Care

Canmake Mellow Dew Lip Mask

Regular price $12.00
Sale price $12.00 Regular price
Kai Eyebrow Scissors With Comb Dx

Sponges/Applicators

Kai Eyebrow Scissors With Comb Dx

Regular price $22.00
Sale price $22.00 Regular price
Canmake Illuminating Finish Powder ~Abloom~

Powder/Pact

Canmake Illuminating Finish Powder ~Abloom~

Regular price $24.00
Sale price $24.00 Regular price
Canmake Mermaid Skin Primer Plus Gel C03 Pure Purple

Primer

Canmake Mermaid Skin Primer Plus Gel C03 Pure Purple

Regular price $18.00
Sale price $18.00 Regular price
DHC Medicated Lip Balm Sensitive

Lip Care

DHC Medicated Lip Balm Sensitive

Regular price $11.20
Sale price $11.20 Regular price $16.00
Ichikami Hair Styling Stick (Super Hard)

Hair Styling

Ichikami Hair Styling Stick (Super Hard)

Regular price $14.00
Sale price $14.00 Regular price
The Rose Of Versailles Antoinette Face Mask 1Pcs (1235384074282)

Sheet Mask

The Rose Of Versailles Antoinette Face Mask 1Pcs

Regular price $8.80
Sale price $8.80 Regular price
Canmake Glow Fleur Cheeks 03 Fairy Orange Fleur

Blusher/Highlighter

Canmake Glow Fleur Cheeks 03 Fairy Orange Fleur

Regular price $18.00
Sale price $18.00 Regular price
Canmake Marshmallow Finish Powder mini

Powder/Pact

Canmake Marshmallow Finish Powder mini

Regular price $18.00
Sale price $18.00 Regular price
Canmake Mellow Dew Lip Essence

Lip Care

Canmake Mellow Dew Lip Essence

Regular price $10.00
Sale price $10.00 Regular price
Fueki Yasashii Medicated Cream 50g (4365513392192)

Cream

Fueki Yasashii Medicated Cream 50g

Regular price $12.00
Sale price $12.00 Regular price
Miche Bloomin Eyelash No. 05 Girly Wink

Eyelash

Miche Bloomin Eyelash No. 05 Girly Wink

Regular price $18.00
Sale price $18.00 Regular price
Canmake Lighting Liquid Eyes 02 Dressy Peach

Eyeshadow

Canmake Lighting Liquid Eyes 02 Dressy Peach

Regular price $14.00
Sale price $14.00 Regular price
Momo Puri Concentrated Face Lotion 200ml

Toner/Lotion

Momo Puri Concentrated Face Lotion 200ml

Regular price $22.00
Sale price $22.00 Regular price
Meishoku Moist-Labo BB High Cover Cream

Foundation/BB Cream/CC Cream

Meishoku Moist-Labo BB High Cover Cream

Regular price $24.00
Sale price $24.00 Regular price
LuLuLun Hydra AZ Mask Face Mask

Sheet Mask

LuLuLun Hydra AZ Mask Face Mask

Regular price From $16.00
Sale price From $16.00 Regular price

About W cosmetics

W cosmetics was created with the idea of giving beauty seekers from all ages, all genders, and all walks of the life to experience a world of beauty products in one location, a one stop shop which we proudly call Beauty Wonderland. With this goal in mind, W cosmetics set upon the journey to source the most unique and sought after products and brands from the global beauty industry. This journey led W cosmetics to the fall in love with the constantly revolving beauty trends of the Japanese and Korean Cosmetics Industry. With this passion, W cosmetics set its eyes on bringing these unique creations to the Australian Market and allow the Australian consumers to also fall in love with these beauty trends. And with that, the evolution of W cosmetics began, by opening more and more stores every year, creating a significant influence on the Asian Cosmetics Industry in Australia, and by introducing new customers everyday into our Beauty Wonderland.

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