South-east Melbourne’s beauty scene just got an upgrade. W cosmetics has officially opened at Westfield Southland, bringing viral Korean skincare, Japanese beauty favourites, and globally loved makeup brands to Cheltenham.
Located on Level 2 near Degani Cafe, the new W cosmetics Southland store is your destination for globally loved skincare, makeup, haircare, and wellness brands all in one place.
From everyday beauty essentials to the products currently taking over TikTok feeds and beauty routines worldwide, W cosmetics Southland makes discovering global beauty easier than ever for Melbourne’s bayside community.
Whether you’re visiting from Cheltenham, Moorabbin, Bentleigh, Mentone, Highett, Hampton, Brighton, or surrounding Melbourne suburbs, you can now shop some of the most in-demand Asian beauty brands without having to leave the city.
Seoul, Tokyo & Shanghai’s biggest beauty trends now at Southland
Discover skincare favourites from some of the world’s most talked-about beauty brands, including Medicube, Some by Mi, Chasin' Rabbits, Torriden, Beauty of Joseon, Dr.Melaxin, Anua, Hada Labo, and Shiseido. From glass skin essentials and hydrating serums to toner pads, pimple patches, and skin barrier repair, there’s something for every skin type and routine
Makeup lovers can also shop trending favourites from C-beauty, J-beauty, K-beauty, and global brands such as rom&nd, Canmake, Judydoll, Peripera, Clio, and Wakemake – featuring viral lip tints, cushion foundations, mascaras, blushes, and eyeshadow palettes loved across social media and beauty communities worldwide.
You’ll also find haircare, body care, and lifestyle favourites designed to elevate your everyday routine, whether you’re refreshing your skincare shelf or searching for your next beauty obsession.
More than just a beauty store
At W cosmetics, beauty is about self-expression, discovery, and finding products that make you feel confident. Whether you’re building your very first skincare routine, searching for solutions for sensitive or acne-prone skin, or keeping up with the latest beauty trends from Korea, Japan, and China, our team is here to help you explore beauty without limits.
If you’re searching for Korean skincare in Melbourne, Japanese beauty in Cheltenham, viral makeup brands in Melbourne’s south-east, or the latest beauty trends from Asia, W cosmetics Westfield Southland is ready to welcome you.
Visit us in-store and discover your next beauty obsession today.
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Visit us in-storeW cosmetics Westfield Southland |
