Pack your bags, we’re going to Korea!
Three days. Beauty. Culture. FUN!
Thanks to your favourite K-beauty brands and Jetstar we are taking some of our favourite content creators, competition winners, and obviously our Social Media Girlie on our FIRST-EVER BRAND TRIP!!!
Enter the competition to come with us!
We love bringing the latest K-beauty trends to you in our W cosmetics Australia and New Zealand stores; but have you ever wondered how these brands get here? How do they get here so fast? Or even; wow, what competitive pricing! Well, during this trip you’ll get a look behind the scenes! We’ve also organised a program full of brand moments, offering a rare look behind the products and how they continue to create results we’re all obsessed with.
So, what’s on the agenda?
Medicube’s Booster Pro’s advanced technology can maximise the absorption of the PDRN Pink Peptide Serum, ensuring the active salmon DNA reaches deeper layers of the skin for accelerated recovery and glow.
Mary&May’s Spicule PDRN creams are an innovation driven by 100,000+ micro-spicules for ultimate absorption. The Spicule Collagen PDRN Cream improves elasticity and strengthens the skin barrier, while the Spicule Retinol PDRN Cream improves pores and wrinkles with 200,000 micro-spicules.
Chasin’ Rabbits promotes wellness with their vegan, clean beauty aesthetics. The Bunny Line Smoother improves the appearance of dark circles, featuring a cooling applicator for a refreshing massage effect. On the other side, the Buttshroom Bum Patch is offering a fun and effective approach to body skincare.
CLIO is a K-makeup OG brand with approximately 30 years of heritage. Rather than simply following trends, CLIO has played a key role in shaping and growing the K-beauty market, creating major milestones along the way. CLIO has been selected as the first collaboration partner for the Korean Heritage Service (government agency). The Royal Edition is a validation of the brand’s value and refreshes CLIO’s cult favourites – Crystal Glam Tint, Kill Cover Founwear Cushion, Kill Lash Superproof Mascara, Muse Master Palette, and Pro Eye Palette Air. 
The Dr.Melaxin Peel Shot line removes dead skin cells and delivers an instant glow. The Peel Shot Exfoliating Rice Ampoule in black and white rice removes sebum and dead skin cells while immediately absorbing pore-tightening ingredients. The Peel Shot Exfoliating Kojic Acid Turmeric Spray is a body peeling spray that refines skin texture, and helps reveal a smoother, more radiant complexion for both the body and feet.
Laka redefines beauty with its gender-neutral range. The Fruity Glam Tint is easy to apply with stunning colour. The Lip Liner allows precision despite its buttery smooth formulation. The Soothing Prep Lip Mask is the ultimate 3-in-1 product to plump, hydrate, and cool.
Dr.G is Korea’s number one dermocosmetics brand. Their Brightening Peeling Gel and Black Snail Cream have earnt cult status throughout Asia and globally.
Anua’s most popular serums have been repackaged into notorious demons with PDRN Hyaluronic Acid Capsule 100 Serum, Niacinamide 10 TXA 3 Serum, Azelaic Acid 15 Hyaluron Redness Soothing Serum in the lineup.
Inspired by the dahlia flower, Dear Dahlia, believes in timeless beauty that is classic but never ordinary. From blush and eyes to lips and finishing touches, Dear Dahlia products are enriched with certified skin-nourishing ingredients.
Whether it’s cult skincare, exclusive makeup, or the kind of beauty innovation that has the whole internet talking, this trip is all about discovering what’s next – straight from the source. From Seoul to our shelves: this is your behind-the-scenes look at how the best of K-beauty makes its way to Australia and New Zealand. Follow along as we eat, explore, test, swatch, and bring back plenty of beauty intel (and maybe a few surprises). Trust us, this is one trip worth keeping tabs on.
