K-Beauty's latest PDRN obsession landed at W cosmetics World Square, with ANUA taking over the store for an evening of skincare, beauty, games, and a little K-Culture fun.
On 21 July 2026, ANUA brought its PDRN collection to Sydney for a special pop-up experience, giving beauty lovers the chance to discover the range in person and get up close with some of ANUA's newest skincare innovations.
ANUA PDRN takes centre stage
The evening kicked off with a media and influencer session from 6pm–8pm, featuring a welcome presentation, PDRN product demonstrations, skincare technology, food and drinks, games, and retail promotions.
The focus? ANUA's PDRN range.
From the PDRN Hyaluronic Acid Capsule 100 Serum to the Glow Pad, Moisture Cream, Capsule Mist, and targeted treatments, guests could explore the collection and learn more about the technology behind ANUA's PDRN skincare.
The PDRN range is designed around three key skincare goals: deep hydration, plumping, and glow, with PDRN paired with ingredients including hyaluronic acid and collagen.
Want to know more about the skincare behind the trend? Discover our guide to ANUA PDRN and how to build a PDRN skincare routine.
A closer look at the PDRN range
One of the highlights of the event was getting hands-on with ANUA's hero PDRN products.
The PDRN Hyaluronic Acid Capsule 100 Serum combines PDRN, hyaluronic acid, and collagen in ANUA's double-layered capsule technology, with a lightweight, watery texture designed to hydrate and leave skin looking plump and radiant.
The PDRN 100 Hyaluronic Acid Glow Pad takes PDRN skincare into a convenient toner pad format, featuring a dual-texture design and ingredients including PDRN, 7D Vita Collagen, hyaluronic acid, and peptides.
And for those wanting to lock in all that hydration, the PDRN Hyaluronic Acid 100 Moisture Cream combines PDRN, hyaluronic acid, collagen, and squalane in a lightweight, refreshing cream.
Beauty, games, and a little glow
Once the consumer event kicked off from 8pm, the pop-up became even more interactive.
Guests could enjoy a complimentary themed eye makeup touch-up, choosing from three available looks.
There was also an ANUA PDRN Plinko Game, giving customers the chance to play by sharing the pop-up on socials, or by making an ANUA purchase.
And, of course, there were prizes involved.
Because what's a K-Beauty pop-up without a little gamified skincare shopping?
Exclusive ANUA PDRN value sets
One of the biggest highlights was the exclusive ANUA Value Kit, available at the World Square store from the start of the consumer event.
The ANUA Value Kit brought together four PDRN favourites:
- PDRN Hyaluronic Acid Capsule 100 Serum 30ml
- PDRN Collagen Melting Patch for Neck
- PDRN Hyaluronic Acid Hydrating Capsule Mist 30ml
- PDRN Hyaluronic Acid 100 Moisture Cream 60ml
- Plus a mini pouch
The kit was available for $59, valued at $150, with limited daily allocations.
ANUA × KPop Demon Hunters
And because this is K-Beauty, things were never going to stay strictly skincare.
ANUA also brought its KPop Demon Hunters collaboration to the experience, combining ANUA's Korean skincare with the world of K-Culture.
The collaboration features special-edition ANUA products, including the PDRN Hyaluronic Acid Capsule 100 Serum and PDRN Hyaluronic Acid Capsule 100 Serum Mask, giving fans a fun new way to experience some of ANUA's best-known skincare.
The ANUA Glow Skin Discovery Set also brings together a selection of ANUA essentials with KDH-themed extras, including photocards and stickers.
It's the kind of collaboration that makes your skincare shelf a little more fun, because apparently our serums needed their own K-Pop era.
More than just a pop-up
The ANUA World Square activation was all about bringing the brand's skincare philosophy to life.
Rather than simply showcasing products, the experience gave guests the chance to learn about PDRN, explore ANUA's formulations and technology, try products, play games, and discover the latest additions to the range.
It also brought together two things K-Beauty does particularly well: skincare innovation and culture.
From PDRN and capsule technology to the ANUA × KPop Demon Hunters collaboration, the event was a snapshot of how Korean beauty continues to evolve, and how skincare can be both effective and fun.
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Discover ANUA at W cosmetics
Missed the pop-up?
You can still discover ANUA's latest skincare at W cosmetics, including the PDRN collection and selected ANUA × KPop Demon Hunters products.
Whether you're looking for a hydrating PDRN serum, a quick glow boost, a moisture-locking cream, or a fun K-Culture-inspired addition to your skincare shelf, there's plenty to discover.
Frequently Asked Questions
What happened at the ANUA pop-up at W cosmetics World Square?
ANUA hosted a special pop-up at W cosmetics World Square on 21 July 2026, featuring a media and influencer event followed by a consumer activation with PDRN product demonstrations, themed eye makeup, games, exclusive value sets, and promotional gifts.
What products were featured at the ANUA pop-up?
The event focused on ANUA's PDRN collection, including the PDRN Hyaluronic Acid Capsule 100 Serum, PDRN Glow Pad, PDRN Moisture Cream, PDRN Capsule Mist, serum masks, and targeted PDRN treatments.
What is the ANUA × KPop Demon Hunters collaboration?
The ANUA × KPop Demon Hunters collaboration features special-edition ANUA skincare products inspired by KPop Demon Hunters, including versions of ANUA's PDRN Hyaluronic Acid Capsule 100 Serum and Serum Mask.
Where can I buy ANUA in Australia?
ANUA products are available through W cosmetics in Australia, including selected PDRN and ANUA × KPop Demon Hunters products.
