Marketing Coordinator
About Us:
At W Cosmetics, we believe in creating an exceptional team member experience at every opportunity. Our Team Experience team plays a vital role in driving this mission forward, and we’re looking for a passionate Marketing Coordinator to join our growing team! Our Marketing Coordinator will be based 5 days a week at our head office
Key Accountabilities:
- Plan, develop and implement strategic marketing strategies and activities, including public relations, digital marketing and building capacity to support the organisation promote and achieve its strategic priorities
- Lead the development, implementation and integrity of a cohesive and consistent Social Futures brand, supported by strong brand architecture and guidelines, to ensure all marketing strategies contribute to organisational objectives and meet the requirements of funding agencies
- Provide effective leadership to the Marketing team to ensure delivery of a comprehensive suite of customer focused services including supporting the organisation in Brand and Engagement systems and processes
- Oversee and be responsible for the marketing for in stores, our online platforms, and social media.
- Develop, implement and manage the internal communication program to build workforce unity, promote information sharing, support the development of a positive workplace culture and achieve organisational goals and priorities
- Develop and implement a consistent and coordinated stakeholder engagement approach to nurture and enhance key stakeholder relationships
- Assess and anticipate public opinion on issues relating to the organisation and its key priorities by maintaining an awareness of economic, social and political trends that may affect its reputation or brand, to better manage and mitigate reputational and brand risk and positioning
- Coordinate with cross-functional teams to ensure timely and successful product rollouts
- Work closely with sales teams to develop and implement trade marketing initiatives and promotional activities.
- Develop and manage marketing budgets, ensuring effective allocation of resources to maximize ROI.
- Lead, mentor, and develop a team of marketing professionals, fostering a collaborative and high-performance culture.
- Develop and implement systems to collect, monitor and report on internal and external brand, engagement and communications activities to improve performance and impact
The Successful Applicant
· 3+ years solid marketing experience in beauty industry, counter brands experience.
· Familiar with Retail Stores
· Strong understanding of the beauty industry, market trends, and consumer behavior.
· Ability to think creatively and strategically, with strong analytical and problem-solving skills.
· Results-oriented with a track record of achieving marketing and business objectives.
· Strong communication and interpersonal skills in both English and Mandarin
· Growth mindset with high learning agility and flexibility as well as embrace new changes
Job Type: Full-time
Please send your resume to the email address: Careers@wcosmetics.com.au